By Andrea K. Hammer
As you scan your news and social media feed each day, what elements make you pause? When you pinpoint these factors, they will help you create your own effective print and digital ads. Here is a head start on ways to capture viewers’ attention in marketing, news and social media campaigns.
Tips for Powerful Marketing
With thousands of items competing for our attention, only a select few will command our interest. Over time, a small percentage of ads will leave a lasting impression. The following are some tips to help them stand out:
- Instantly recognizable logo and brand: Target is a prime example of a business establishing both with great impact. The company’s simply designed logo and unique commercials have created a distinct brand.
- Eye-catching photos: This element is a major one that will prompt viewers to consider the rest of your message. Strong or appealing colors, unusual angles or interesting subjects will spur further investigation.
- Catchy, clever or humorous headlines and copy: In an era of limited attention spans, brevity rules. Convey your points quickly and clearly.
- Contest with a significant prize: A recent home show dangled a prize of $10,000 toward a remodeling project. You can bet that business owners gathered details about hopeful entrants–and leads–rapidly.
- Irresistible deals: Even millionaires–who often build wealth by living frugally–love a bargain. When you offer significant savings, customers will follow.
- Time limit: Before a competitor’s ad lures your prospect away, create a sense of urgency. Specify the time limit for taking advantage of your deal.
- Call to action: Many companies often overlook this basic yet essential marketing principle. Urge customers to “schedule an appointment,” or “call now!”
- Prominent contact info: Instead of making viewers hunt for phone numbers or email addresses, remember to include them in your ad. Place them in a prominent place, and make sure they are easy to read.
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