Category: Arts journalism

The popular trend of storytelling in marketing has endured for a simple reason. This type of irresistible engagement, which captures interest from the youngest age, works. A good story grabs…

By Andrea K. Hammer A recent open house at the Kimmel Center for the Performing Arts in Philadelphia modeled a brilliant approach to marketing cultural events. City dwellers and visitors…

By Andrea K. Hammer Recent articles about the homeless reveal a deeply troubling problem, which surprisingly remains unsolved. In cities marked by innovation, some focused and collaborative efforts could certainly…

Sometimes, a word or idea takes hold and won’t let go. It starts as a whisper around the edges of your mind. Then, the concept shouts insistently, urging you to…