illy caffè Introduces New illy Art Collection Designed by Artist Max Petrone

illycaffe Max Petrone (PRNewsfoto/illycaffè)
illycaffe Max Petrone cups (PRNewsfoto/illycaffè)

When you look at products, do you notice the designs and illustrations powering the visibility of top brands? The talent of  artists and designers can shape business images and items in a way that demands attention. One prime example will compel arts and coffee lovers to swoon when they learn about this model arts and business partnership.

Newest illy Art Collection Cups: “Coffee Drawings” by Artist Max Petrone

illy caffè has introduced its newest illy Art Collection cups, titled “Coffee Drawings,” by artist Max Petrone. Since 1992, some of the most prominent contemporary masters on the international art scene as well as emerging young talents have participated in the revered illy Art Collection, transforming the everyday coffee cup into a cult object.

Massimiliano “Max” Petrone, born in Turin, Italy, in 1983, is one of the most innovative figures in contemporary Italian painting. The artist is known for unifying various techniques and constantly experimenting with new styles using oil paint, spray cans and acrylics. Artist Max Petrone‘s work also extends to graphics, video and a reconsideration of design objects. Following his success from popular online videos of coffee illustrations, he first began his collaboration with illy at Milan Expo in 2015 via an interactive live graffiti painting at the Coffee Cluster. This performance inspired the new illy Art Collection, which features coffee animations with a graffiti touch, typical of underground comics.

One of the cups in the collection depicts an astronaut floating, space ship and moon scape serving as an invitation to a narrative that invites coffee lovers to explore the Universe, where we often discover that our everyday reality is made of things that are truly incredible.

This new collection will be presented for the first time during Milan Design Week and also during the Specialty Coffee Association’s annual EXPO in Seattle, where Andrea Illy, coffee authority, author and chairman of illycaffè will give a talk on coffee economics.

Using an iconic illy cup designed by Matteo Thun in 1991, “Coffee Drawings” tells six stories, based on adventurous research, casual encounters and in-depth observation. Among lunar landscapes, fantastic creatures and raging waves, the new illy Art Collection is tinged with the typical burnished shades of coffee.

The Max Petrone illy Art Collection is available now in a set of six cappuccino cups ($170), set of six espresso cups ($140), set of two mugs ($55), set of two cappuccino cups ($55), set of two espresso cups ($50), and a single espresso cup ($40). The collection can be purchased at illy caffè bars and shops and online at www.illy.com.

illy caffè is an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. illy is the world’s most global coffee brand, producing the unique illy 100% Arabica blend made of 9 of the world ‘s best selections of Arabica;  each day more than 7 million cups  are served in more than 140 countries in the finest cafés, restaurants, hotels and in offices and homes. illy has become the standard forerunner of espresso, and thanks to three critical innovations, is considered a leader in the science and technology of coffee.

With the bestowing of the first “Ernesto Illy Award  for quality espresso coffee” in 1991 in Brazil, illy also pioneered direct sourcing, sharing know-how and paying a premium price for the best quality, based on partnerships underwritten by the principles of sustainable development. The company also founded the University of Coffee with the aim of fostering and spreading its culture, providing comprehensive academic and hands-on training for coffee growers, baristas and coffee lovers in order to cover every aspect of the product.

Everything “made in illy” is enhanced by beauty & art, which represent founding values of the brand, starting from its logo – designed by an artist, James Rosenquist – and including the renowned illy Art Collection, comprising more than 100 cups designed by international artists.

There are approximately 230 stores and mono-brand illy shops in 43 countries.

 

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About Andrea Hammer 234 Articles
Andrea Karen Hammer is the founder, director and owner of Artsphoria Media Group including Artsphoria International Magazine, Artsphoria: Arts, Business & Technology Center (https://www.artsphoria.biz) and Artsphoria: Food for the Soul (https://artsphoria.live). She is a Philadelphia-based freelance writer who has published articles in international publications.