Guerlain Presents Angelina Jolie: The New Icon of Guerlain Parfumeur

Guerlain Presents Angelina Jolie: The New Icon of Guerlain Parfumeur (PRNewsFoto/Guerlain Parfumeur)

Guerlain Parfumeur, the French beauty brand since 1828, has announced that Angelina Jolie is the icon of its new fragrance for women.

“We create perfumes for the women we admire” said Jacques Guerlain, creator of mythical fragrances such as Shalimar, L’Heure Bleue and Mitsouko. Thierry Wasser, Guerlain’s Master Perfumer, drew his inspiration from Angelina Jolie to create a fragrance expressing the idea of the “notes of a woman”: the choices, emotions and dreams that embody modern femininity.

The partnership between Angelina Jolie and Guerlain Parfumeur was agreed in Cambodia in December 2015, where she was directing a film. It has its roots, however, in Angelina’s childhood memory of her own mother’s love of a Guerlain powder.

Angelina Jolie is a filmmaker, Special Envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She has donated her entire salary from the Guerlain Parfumeur campaign to charity.

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Andrea K. Hammer, founder and director of Artsphoria Magazine & Boutique, is a Philadelphia-based freelance writer. She has published articles in international publications. Through this expanded edition of Artsphoria, she invites fellow artists, writers, innovators and creative thinkers to join our conversation!